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Your business can benefit tremendously from offering free services to charities!  Beyond the warm & fuzzy feeling of making the world a better place, there are multiple, tangible, direct/indirect returns for companies of all types and sizes.  This is marketing for your business!

Business Benefits

Promotions by the charity

 

The organization you are helping can promote you in various ways; on their website, in social media, via their blog/newsletter, at events, etc.  Do note that we remind the charity they should do this, but you can structure the specifics with them.  

Content generation

 

Writing, talking, and videoing about your offerings to charities, what you have been working on with them, the causes you are supporting are great topics to key on!  (Search engines love fresh content, so think of this as ready-made SEO!)  

Public relations

 

Media outlets often cover human interest stories and "social good/social justice" is a modern-day approach to marketing.  Working with charities is an easy story to pitch.

Backlinks

 

Search engines often put extra algorithmic "weight" on .org and .edu backlinks (links from their site to your site), so this can be quite helpful to your SEO efforts.

Relationship building


The charities are encouraged to introduce you to their contacts, staff, executives, Board, etc.  You'll also likely be connecting with them on social media, which helps drive your influencer levels up.  

Strategy

 

Keep your marketing mix robust.  Helping a diverse group of charities makes your company more diverse in it's thinking.  Multiple studies show that diversity can drive revenue generation, so add this to your ROI. 

Increase your portfolio

 

Show prospective and existing clients that you are growing multilaterally.  Add the charity projects to your portfolio to highlight the breadth and scope of your offerings to for-profits.

Consulting

 

Grow your consulting business (or become a consultant!) by honing this type of service and your depth of expertise via working with charities.  Framing yourself and your company as experts can lead to higher-paying accounts, speaking engagements, etc.

Go Global

 

Working with international charities increases your profile globally.  Also, you can do this on national, regional and state levels as well.  This the type of marketing growth that can happen "almost overnight".  

Team building

 

Get your staff involved, energized and interested in forwarding the company's marketing message by working on projects together.  This can also enhance skills and do wonders for company culture.  

Networking

 

Connect with the other, like-minded companies offering services to charities.  Building your relationships in new circles is incredibly valuable!  Think of Peace Love People Planet as your free networking community.

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Do good!

 

Let us not forget why were are here in the first place.  Growing your business is great.  But, helping charities along the way while doing it is an amazing win-win approach for all of society!  

Your business may also be able to get a tax write-off by working with charities.  Please consult your tax professional for details.

Still have questions?  Browse our FAQ's.

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